Category: Book Signings

Book Signing 101: An Author’s Guide | Second Edition

Book Signing 101: An Author’s Guide | Second Edition by Rob Watts | Jan. 2018 | Ocean View Press

Are you an author? Do you have a new book that you’re looking to promote to potential new fans? Have you considered venturing out into the book signing circuit? Maybe you’ve thought about it for a while but haven’t been sure how to go about it. Perhaps you’re reluctant because you don’t know what to expect. Book Signing 101: An Author’s Guide gives you a simple and straightforward breakdown of everything involved in book signing events, from where to hold your event, what to have with you, what to avoid, how to save money, how to carry yourself like a professional author and much more.

Originally published as a digital-only release in January 2017, Book Signing 101: An Author’s Guide is now available in print (and digital format) with updated chapters and additional material which will provide essential advice to writers, self-published authors, marketing professionals, and anyone with an interest in the writing world. 

Read Sample Chapter 7: How Much Money Should I Spend on Book Signing Events. 

Book Signing 101: An Author’s Guide | Second Edition will be available January 2018. Check for release info. 


Charms: Cover Reveal & Synopsis | Release Date Oct 27th

Charms: Four Stories of Female Revenge by Rob Watts

Available October 27, 2017

Charms, my first collection of short stories, will be released on October 27th in trade paperback and will be available (via Ocean View Press) at Barnes and Noble, Books-a-Million, Amazon and select indie bookshops. The cover art was beautifully designed by J. Caleb Design, who I’d previously worked with earlier this year on the re-release of The Crooked Roads through Cedar Grove. Charms will make its debut at Super Mega Fest on October 21-22 in Marlborough, MA. If you’re in the area, do stop by to get your copy signed by me. Check here for upcoming signing dates. 

Synopsis: In this seductive and chillingly vengeful collection of short fiction, Rob Watts depicts four morally bankrupt men and the scathing and contemptuous women who take out their revenge in the most outrageous methods. Their terrifying descent into madness and their lust for revenge makes for a truly mesmerizing thrill-ride. 
Recently Separated – An online dating match gone wrong. From their first date, there’s an instant attraction between Jerry and Ruby. They seem like a match made in heaven, until Jerry gets caught in a lie and sends Ruby into a psychotic rage.
Carman – A late-night drive turns troublesome when Bill decides to pick up a seemingly harmless young girl stranded on a deserted country road. When his passenger informs him of her sinister intentions, Bill must make a quick decision that will save his marriage or cost him everything.
Nantasket Beach – Jenna and Pete have a happy marriage, a successful business and a beautiful beach house. Secrets, however, tear it all down and their cheerful and sunny lifestyle quickly turns into a dark and depressing mess. 
Americana – Dennis, a down on his luck short-order cook, encounters a stunning young female who immediately adds excitement to his mundane daily life, but their growing romance opens up old wounds for Dennis. While his new girlfriend seems too good to be true, he eventually discovers that she has ominous intentions.

Rachel Kadish: The Weight of Ink | Book Release Party

Rachel Kadish: The Weight of Ink | Book Release Party | Newtonville Books

Story & Photos by Rob Watts   Follow @RobWattsOnline

It was a packed house last night at Newtonville Books in Newton Center, just outside of Boston. You couldn’t fit another body in the bookstore with a shoehorn as there was an abundance of excitement and anticipation for author Rachel Kadish to debut her latest novel, The Weight of Ink published by Houghton Mifflin Harcourt. Rachel took to the podium shortly after 7PM, allowing store employees to set up extra chairs for the continual flow of fans. She read from chapter one—the first time she’d read from her book publicly, and delivered a wonderful reading which was sure to entice spectators into diving into their own copies as soon as possible. I know that I will be. During her Q and A, Kadish responded to questions in an engaging and informative fashion. She spoke to everything from the writing process of “Weight,” the historical research involved, her detail to accuracy and her refusal to outline her writing projects ahead of time. After which she signed copies of her novel to a lengthy line of fans. Thank you, Newtonville Books, for hosting yet another terrific event. 


Super Megafest & The Crooked Roads through Cedar Grove: Out Now on Paperback!ย 

The Crooked Roads through Cedar Grove is now available. Get your signed copy at My Website and it will get shipped right out to you. The first batch of pre-orders were mailed out yesterday so if you’ve already ordered yours, they are well on their way. 

A big thank you to everyone who came out to Super Megafest this past weekend. It was great fun and terrific seeing some friends—old and new. I spent the weekend signing books at the Books & Boos Press booth with friend and author, Stacey Longo. Next to us sat the fun loving New England Horror Writers. Having friendly faces around you at a three day event really does take the edge off. I had a wonderful visit with my friend Marshall and his friend Andrea, and oh—hey, I met Barry Williams, AKA Greg Brady from The Brady Bunch! It was tough topping that experience but I’m always up to a challenge. Thanks again to everyone who stopped by the table. Hope to see you out there at an upcoming book signing! 


Why authors should do book signings and what they should expect.ย 

Why authors should do book signings and what they should expect. 

By Rob Watts    @RobWattsOnline

As Independent authors, promoting your books can be tiresome, especially when you don’t have the big publishing industry machine at your back. It’s time consuming work and there are times when it becomes discouraging to the point where you ask yourself, “Why am I doing this?” Between writing, blogging, promoting on social media, sending your books out to legitimate book reviewers (because we all know that paying for phony, one sentence long, five star reviews on Amazon is just plain wrong) and everything else involved in self-promotion is a job in itself and can be downright draining. It doesn’t have to be such a tedious effort all the time. When you’re willing to back away from the computer (or tablets/phones), it would be beneficial for you to set up some book signing events to promote you and your work in a public setting. It can be at your local library (recommended), at your neighborhood independent bookstore (also recommended), a local arts & crafts fair—this is good if you have a book set in or near the town the fair is held, regional author expos (they are getting more and more popular) and Comic Cons or Horror/Sci-Fi Expos (good if your book falls in these genres.)

Why is it a good idea to attend these events? Well, obviously, you’d like an opportunity to sell more books, but your reasons should extend beyond potential sales boosts. These events are more about networking and meeting people that you’d otherwise never have a chance to have the pleasure. Oftentimes, as writers, we fall into a cozy little bubble and it’s difficult at times to pull ourselves away from “our world” and willingly venture out into the “real world.” We get so engrossed with our work and are enticed by the safe simplicities of promoting ourselves from our computer desk. But this behavior becomes counterproductive and can be downright unhealthy. By placing yourself in an on-site marketing situation, you expand your marketing potential and strengthen your selling abilities to people who might never have discovered you otherwise. 

In my latest book, Book Signing 101: An Author’s Guide, I breakdown the different factors and specifics about the above mentioned events as well as the various costs involved. I will give you a general idea of what to expect at the different venues. 

  • Local Libraries: The Pros? You don’t have to travel far to get there. Everything will be set up for you (except for your own additions) and your event will be relatively stress-free. Whether it’s a group author event or a solo signing, it won’t cost you money to be there because public libraries have to host these sort of events at no charge. The Cons? Attendance could be hit or miss. Library events usually have a steady trickle of people, but depending on the town, the weather, or any other number of factors, the trickle could be small. 
  • Arts & Craft Fairs: The Pros? It’s relatively inexpensive to rent table space so it won’t cut into your budget too deeply. Depending on the population of the town and how well the event has been promoted, there could potentially be hundreds of attendees. These are all possible book buyers and potential new fans. The Cons? You will be competing with other crafters selling handmade jewelry, bird houses, candles, fragrances, handbags, clothing, more handmade jewelry and EVEN MORE handmade jewelry. You’ll really need to be on your A-game to attract new buyers and convince them that they’ll want to read your book. 
  • Local Author Expos: The Pros? These too are relatively inexpensive, but they range slightly higher than arts and crafts fairs. These are terrific networking events where you are in a setting with like-minded individuals who share the same passion as you; writing. There could be upwards of 50-100 authors at these events and the more authors you meet and befriend, the better your networking circle becomes. The Cons? You have 50-100 authors all competing for the attention of the same people who walk through the doors. Because of this too, many people aren’t willing to walk into events where 50-100 sets of eyes are on them trying to guilt them into spending money. 
  • Comic Cons (Horror/Sci-Fi Cons): The Pros? They are fun, lively and there is hardly a dull moment throughout the entirety of the event. You get to meet a variety of personalities and there are usually celebrities at the events (my table was once set up accross from Ace Frehley of KISS, I got to hang out with 80s rocker, Lita Ford, Kim Coats from Sons of Anarchy and Joey Lauren Adams of Chasing Amy to name a few.) The Cons? It’s very expensive to rent table space at these events, they run 2-3 days on weekends and you must be behind your table at all times—the events run between 6-8 hours, so it’s a true endurance test, mentally and physical to say the least. Read my Blog Posting on the financial breakdown involved in signing at these events. 

Yes, there are some downsides listed above but I’m nothing but honest about what’s involved when it comes to book signing and marketing. Forewarned is forearmed. You yourself will know the genre and topic of your book and you’ll know best which avenue to take. Once you commit yourself to getting out there to promote your work, meeting new and interesting people and growing your potential fanbase, your future opportunities will open up and take you to the next level in book marketing. It’s all there for you, you just need to go after it. 

Want to learn more and become a Book Signing Pro? Download Book Signing 101: An Author’s Guide on Kindle now for only .99 cents.